With over 17 years in design, I specialize in crafting digital experiences that balance beauty, clarity, and purpose. As Digital Creative Director, I lead with intention—guiding teams to build accessible, scalable systems and elegant interfaces that connect users with meaning.
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I’m passionate about detail—from the rhythm of a design system to the cohesion of every visual element. My work spans large-scale redesigns, branding ecosystems, and UI that holds up across time and touchpoints.
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Outside the grid, I’m immersed in music. As one of the creative forces behind the musical projects Friisson and Kolm, I explore sound as another dimension of storytelling—composing, producing, and pushing sonic boundaries with the same care I bring to every creative endeavor.
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Whether visual or audible, my work is about resonance—creating things that connect, endure, and evolve.

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